WPSU Vote ’08 Candidate Central: Cross Platform Campaign
developed for WPSU
Fewer than one half of the eligible voters in America exercise their right to vote. I was part of a team that aimed to change that by reinventing local election coverage with a web-centric, digital video driven approach.
The strategy we created accomplished two central goals:
- In less than 10 minutes, help voters find out who’s on their ballot and what their positions are on the issues that matter, using a virtual ballot and interactive candidate quiz.
- Give voters a chance to watch candidates summarize their positions on video, in-depth.
The campaign was a huge hit — setting web traffic records for the station — and informed the choices of thousands of voters.
See the strategy + results
- Client - WPSU
- Date Completed - Winter 2008